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The “Queen of Color” Demystifies Most Common Color Concerns in New Book

?For those who are intimidated by color or choosing colors, Eiseman?s book provides plenty of reassurance, including a quiz to help readers determine their color preferences.?
??Denise DiFulco, Washington Post

?Lee Eiseman is the person I call for help in decoding color trends. She knows the ?why? behind what people want from season to season.?
??Elizabeth Einstein, Allure Magazine

“The Color Answer Book: From the World?s Leading Color Expert”
by Leatrice Eiseman
October 2003 ISBN 1-931868-25-5 $30.00
8? x 10?, Cloth, 156 pp. , 60 full color photos

Sterling, VA ? Whether they are decorating a house, choosing a new outfit, or trying to create mood-lifting surroundings, most people become overwhelmed by the infinite variety of colors. For the past twenty-five years, color authority and best-selling author Leatrice Eiseman has spoken to thousands of consumers and professionals about the influence of color in their lives. For her fifth book, “The Color Answer Book,” she has selected the questions people ask her most and broken them into the areas that most affect our lives: emotional responses; wardrobe planning, makeup, hair color and accessories; decorating home and office; health; and especially our garden or outdoor space.
Among the 100-plus questions in “The Color Answer Book” are the following:
1) Can choosing ?new? colors help change your life?
2) Do colors go in and out of style on a regular basis?
3) Are there specific colors that are recommended for particular health problems?
4) What is the best method of choosing appropriate colors for special parties and weddings?
5) What colors should I wear for a job interview?

Leatrice Eiseman is founder and director of the Eiseman Center for Color Information and Training, executive director of the Pantone Color Institute, and color consultant to many industries. With degrees and advanced studies in psychology and counseling, in addition to her background in business and color design, Ms. Eiseman travels 160 days a year speaking on color at trade shows, design centers, schools, and conventions for both professional and consumer groups. She is quoted extensively in the press and has made hundreds of appearances on major television shows as a guest expert. Lee has written four previous books, “Alive with Color” (Acropolis Books, 1983), “The Pantone Book of Color” (Harry Abrams, 1990), “Colors for Your Every Mood” (Capital, 1998), and “Pantone Guide to Communicating With Color” (Graphix Press, 2000). She lives in a claret red house on Bainbridge Island, Washington with her colorful husband, Herb.

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